Honda Vietnam Officially Enters the Automobile Market with the Launch of the All-New Civic

Bringing customers with joys and dreams of owning a stylish, Technically Advanced, High Quality Civic with Class-Leading Safety Features

Honda Vietnam today launched the All-new Civic as its first automobile offering in the Vietnamese market. The eighth-generation Civic, which is winning praise worldwide for its advanced technology, outstanding quality and class-leading safety features, is a major milestone for Honda as it marks the official start of the company’s automobile business in Vietnam. Building upon 10 years of success in the motorcycle market, Honda Vietnam believes that the local automobile market has developed to a point where Vietnamese customers are demanding the style, comfort, performance and reliability offered by the Honda Civic.

Commitment to contribute to the development of Vietnam’s automobile industry

The launch of the All-new Civic demonstrates Honda’s commitment to play an important role in Vietnam’s automobile industry. Honda is setting new benchmarks for affordable, high quality products; the rapid transfer of technologies; creating employment; and the development of local manufacturing skills.

Honda Vietnam has conducted considerable training for its associates in both Vietnam and overseas to ensure its automobiles meet Honda’s global quality standards. Many associates were sent to Honda’s Suzuka plant in Japan and other automobile plants in the ASEAN region including Thailand and Malaysia. During these visits, they studied and gained experience with Honda’s manufacturing and quality control systems and further developed manufacturing skills. Honda engineering and manufacturing experts from Japan also visited Vietnam to provide guidance and insights.

Advanced manufacturing plant with strict quality control to ensure Honda global quality standards

To reinforce Honda’s commitment to developing Vietnam’s automobile industry, Honda Vietnam’s automobile manufacturing plant has an engine assembly line similar to Honda’s ASEAN automobile plants in Indonesia, Malaysia, the Philippines and Thailand. This is the first automobile manufacturing plant in the country to be equipped with an engine assembly line, a major step forward for the Vietnamese auto industry. At Honda Vietnam’s new automobile manufacturing plant, all steps in the production process undergo strict quality control using advanced testing equipment to ensure All-new Civic meet Honda’s global quality standards.

Vietnamese customers can realize their dreams with the world-renowned Civic

To meet Vietnamese customers’ demands, Honda Vietnam is entering the Vietnamese automobile market by introducing the world-renowned Civic.

Honda Vietnam expects Civic will be highly appreciated thanks to its modern design, advanced technology, high quality and class-leading safety features. The Civic offers fresh and unique breeze to the mid-size sedan segment.

The Civic is manufactured in 12 countries. Nearly 17 million have been sold worldwide since the launch of the first-generation Civic in 1972. For 2006, the Civic underwent the most radical transformation in its 33-year history. The new Honda Civic was an immediate success worldwide due to its breakthrough styling, great performance and outstanding features and has been recognized with many prestigious awards including the “2006 Motor Trend Car of the Year” in America; the “2006 North American Car of the Year” as chosen by 49 leading journalists; “Japan Car of the Year,” awarded by JAHFA (Japan Automotive Hall of Fame Association); and the “Thailand Car of the Year.” The Civic is now ready to win the hearts of Vietnamese customers.

In Vietnam, the Civic is targeted at a customer segment similar to other international markets. It is designed for customers between 30 and 40 years old, who live an independent lifestyle, have an outgoing personality and like to be at the leading edge of trends. The Civic will bring them new lifestyle and assert their unique personalities through owning a stylish and sophisticated automobile.

The All-new Civic is now available in three types with two different engines – a 140 horsepower 1.8-litre SOHC i-VTEC engine and a 155-horsepower 2.0-liter DOHC i-VTEC engine. There are five colors including Silver Stone Metallic, Nighthawk Black Pearl, Royal Blue Pearl, New Bright Purple Pearl and New Bluish Silver Metallic to provide customers with wider choice. Honda Vietnam will also ensure complete customer satisfaction and an enjoyable ownership experience. The launch is supported by sales promotion activities including events and advertising campaigns to help customers understand the Civic’s uniqueness.

Honda Auto Dealers are ready to deliver after-sales services beyond customer expectations

As of today, customers can realize their dreams of owning an All-new Civic at four Honda Auto Dealers, including two in Hanoi and two in Ho Chi Minh City. And all Dealers’ staffs, including sales consultants, service advisors will be waiting for customers to support all their car lives. The All-new Civic is available for test drive at all Honda Auto Dealers. They will deliver the highest levels of customer satisfaction, no matter where they are located.

To ensure peace of mind for Civic owners, Honda Auto Dealers are offering a free check-up when they reach first 1,000 km. Civic owners also benefit from a comprehensive warranty for the first two years they own the car, or 50,000 km of driving, whichever comes first. All Honda Auto Dealers will expand their service, such as maintenance and repair not only to Civic, but also to all other Honda models including Acura brand.

Owners can personalize their new Civic with a wide range of genuine accessories that offer the highest quality and advanced performance. Front fog lights and dual exhaust pipe finishers are available for the 1.8l Civic while a trunk spoiler, trunk tray, back up sensor, rear sunshade, front and rear mud guards, floor mats and door visor are available for all three types. These specially styled accessories will make the All-new Civic even more attractive to the customers.

To offer customers even more value, Honda Vietnam has joined with Bao Viet and Vietnam International Assurance to provide the Honda Insurance Package – “Ngan dam binh yen” (Thousands of peaceful miles), which help customers feel at ease, save their time and get convenience by choosing the special Honda Insurance Package available from every Honda Auto Dealer while receiving the best protection for their cars. The Honda Insurance Package covers not only genuine part repair, but also covers fee for medical treatment and 24h towing service in case of accidents or other troubles.

Furthermore, Honda Vietnam also provides customers with the best conditions of financing scheme to make customers easy to access to Civic with well-known banks namely HSBC, VID Bank and SEA Bank. With this special service, customers can be supported with a 48-60 months loan with the credit rate of up to 70%-75% and interest rate of only 0.95%-1% per month.

An attractive price to realize the dream of a new Civic

The Civic 1.8l MT is priced at VND 495 million; the Civic 1.8l AT at VND 515 million; and the Civic 2.0L AT is VND 605 million. A single-price policy is in effect at all Honda Auto Dealers.

The All-new Civic is now on display at Honda Auto Dealers with sales, starting from 25th August 2006. With its modern style, advanced technology, high quality and class-leading safety features, Honda Vietnam is confident that Civic will bring a driving experience beyond the expectations of Honda’s customers in Vietnam.

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